Popularity Brand Posts On Brand Fan Pages -Myassignmenthelp.Com

Question: Discuss About The Popularity Brand Posts On Brand Fan Pages? Answer: Introduction Marketing is applied in creating, keeping, and satisfying the customers. Signs are termed as marketing communication tools used in recognizing business and promoting an organizations products. When the signs are added to an integrated marketing process, they assist a firm to widen its message. These signs are only useful if they are seen. This report analyses effects of marketing and the sign using the dramaturgical and visual framework. Customers are valuable assets for customers. The customers are costly to acquire and retain. The following are the impacts of marketing: first, marketing help firms establish themselves as reliable brands. Organizations that are unknown can become known through their marketing efforts (De Vries, Gensler Leeflang, 2012). As a result, these firms create an image of liking through marketing. For instance, if a company adopts a marketing campaign which equates their products with a renowned company, clients may infer that the product is good. Hence, despite the product being new and unknown, the message draws consumers attention and purchase the product. Second, organizations can build on an existing market segment while improving its market position through marketing. If the firm has a primary market segment that it wants to retain, targeted marketing can show the current customers that the company has more to offer. This increase the firms revenue (Yu, Ramanathan Nath, 2014). Lastly, marketing helps combat competition. It keeps the companys brand name appealing to the publics eye. This prevents competitors from gaining a foothold in the firms secured market segment. Marketing helps in attracting new and old clients, keeping the organization relevant when opponents appear. Sign marketing ideas result in increased sales in an organization. The impacts of sign marketing include: First, having a sign that is difficult to process may make the consumer perceive the brand as unlikable or untrustworthy (Oswald Oswald, 2012). Nonetheless, signs that have an easy-to-parse message and a high-contrast format makes the brand to appear truthful. The firm should consider the essential aspect of its sign such as the service offered. This should be addressed above all anything else. This attracts new and old customers, after which the companys brand can be explained to them. Second, individuals have different perceptions of the same sign (Umiker-Sebeok, 2012). This depends on how the customers view the signs. For example, when a passer-by views a sign from their right visual field, they focus more on the words rather than the images. However, persons who view the sign from their left visual field respond more to the images. Thus, the placement of the signs creates di fferent perceptions from customers. Conclusion Summing up, marketing is essential to creating a companys brand. Marketing aims at informing potential and current customers about a companys products. This attracts new and old clients to purchase the products. This in return increases the companys revenue and gains a competitive advantage. Signs use visual frameworks such as images and pictures. They are used by marketers to embed the meanings into consumers minds. Eventually, this forms a basis of shared knowledge with the customers. References De Vries, L., Gensler, S., Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), 83-91. Oswald, L. R., Oswald, L. (2012).Marketing semiotics: Signs, strategies, and brand value. Oxford University Press. Umiker-Sebeok, J. (Ed.). (2012).Marketing and semiotics: New directions in the study of signs for sale(Vol. 77). Walter de Gruyter. Yu, W., Ramanathan, R., Nath, P. (2014). The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective.Industrial Marketing Management,43(1), 25-31.